La Pasta


La Pasta is an artisanal, family run pasta company that produces organic, handmade, and high quality variety of pastas. The client requested bespoke illustrations for their newly updated packaging. The vision was so translate their strong and traditional family feeI into an aeshtetic that both represented the pasta content, but also created moments of delight and whimsy. I created a library of illustrated ingredients that could be mixed and match to present the different flavors and categories of pasta, ranging from gluten free to vegan varieties. I aimed for detailed illustration using thin line work, and used vibrant colors to portray the freshness of the pasta.